Your business name is another tough undertaking. Choosing a name can sometimes be a tricky undertaking your name will brand you. You may find it helpful to keep backup names in mind during your selection process. If you're having trouble selecting a business name, here are a few pointers to consider.
Picture how your name will:look (on business cards, advertisements, with a logo, on a website)
Sound (ease of pronunciation)
Memorable (is it sticky, easy to remember)
Does it set you apart from competitors
You may want to avoid: embarrassing spellings, abbreviations, profanities, and anything that could have potentially offensive undertones. Don't imply associations with organizations/people the business is not affiliated with.
So what is your new company business structure going to be? When beginning a business, you must decide what form of business entity to establish. Your form of business determines which income tax return form you have to file. The most common forms of business are the sole proprietorship, partnership, corporation, and S corporation. A Limited Liability Company (LLC) is a relatively new business structure allowed by state statute. Legal and tax considerations enter into selecting a business structure. A lawyer or CPA can help you with this decision. There is great software to do legal documents yourself Standard Legal is one.
BUSINESS NAME AND STRUCTURE
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